You might find the title daunting, “Transmedia Production – Inventing the Language of Cross-Platform, Non-Linear Narration,” but the topic of yesterday’s Digital Hollywood panel addressed a changing landscape that all media consumers are certainly noticing. In our post-iPad, smart phone enhanced, digital world, how is content and media consumption evolving? Panelists Chris McCaleb (Big Fantastic), Mark Netter (Every Body Walk!), Mariana Danilovic (Ultralivetv), Neil Strum (Metan Development Group) and New Video’s Erick Opeka joined moderator David Gale of MTV Networks to talk about new technologies shaping storytelling and business models in film, TV, webisodes, books, and music. New Video’s digital distribution has made indie flicks, TV shows and documentaries available to a growing online audience since 2007 – and so much has evolved in those years. A couple exciting takeaways from the hourlong chat: content producers can and should engage their audience early on in their story and project, and they must educate themselves in how emerging creative options with distribution strategy will impact various revenue streams, including the new ones and the conventional ones.
L to R: Our VP of Digital Distribution, Erick Opeka, Mariana Danilovic (Co-Founder, President & CEO, Ultralivetv), moderator David Gale (EVP, New Media, MTV Networks), Chris McCaleb (Co-Founder, Big Fantastic), Mark Netter (Business Development Executive & Senior Brand Advisor, Every Body Walk!), Neil Strum (EVP, Metan Development Group).